Eric Siu explains why brand recognition drives consumer choice and revenue. He points to Nike, Visa, Amex, and MasterCard as examples of companies that win because people recognize and trust their names, not because their products are objectively better.
Brand's powerful. People buy Nike shoes because when people want shoes, they just know Nike. When people want a credit card, they look at Visa, Amex, MasterCard because they're just well-known brands. When you want an electric car, people think Tesla. When we look at the biggest companies we work with, or majority of the companies we work with, majority of their revenue comes from just people knowing their brand.
