Why Business Acquisitions Crush Paid Media

16 Oct 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Why Business Acquisitions Crush Paid Media" (uploaded 2024-10-16). The excerpt contains a brief spoken discussion between two unnamed speakers about business growth strategies — acquiring new customers, expanding customers, and reducing churn — arguing that buying companies (or websites) can address multiple growth levers and may be preferable or complementary to running paid media. The speakers also note that learning about acquisitions is useful even for SEO practitioners. Metadata: content_type=YOUTUBE, thumbnail provided.

Here's why business acquisitions crush paid media. Ultimately, there are 3 ways to grow a business, right? You can acquire new customers, you can expand customers, or you can reduce churn. When you buy a company, you could potentially do all 3 of these things.
Yeah, but I look at buying a company as not— you either buy a company or run paid media. Ideally, you should run paid media as long as it's profitable, which I know you agree with. And why not buy businesses when the business can afford it or your own balance sheet can afford it?
This is a good hook to get people in just to think about it a little differently, because I think learning about business acquisitions, even Even if you're an SEO, I think it's helpful to learn these things, learn how to buy websites. It's not just an SEO thing, it's like what business value is a website going to add?