0:29
Eric Siu explains how chasing views can distract creators from their actual business. Obsessing over view counts feeds ego and creates a slot-machine mentality that pulls focus from what actually makes money.
Eric Siu explains how chasing views can distract creators from their actual business. Obsessing over view counts feeds ego and creates a slot-machine mentality that pulls focus from what actually makes money.
I've been noticing more and more that these business creators, they continue to go for wide TAM content. And my feeling is, if I'm getting tens of millions or hundreds of millions of views a month, that makes my ego feel good, right? But if I have my business, like, I am being tricked into playing a game of more views. If you go wide TAM content, if you're a content creator, great. But if you have a main business, I feel like it dilutes your focus because it tricks you into playing a game, into inserting quarters into this slot machine to try to just continue to get more views.
