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Eric Siu warns creators against chasing views for ego and short-term metrics. Pursuing wide-TAM content dilutes focus and turns creation into a slot-machine chase instead of building a real business.
Eric Siu warns creators against chasing views for ego and short-term metrics. Pursuing wide-TAM content dilutes focus and turns creation into a slot-machine chase instead of building a real business.
I've been noticing more and more that these business creators, they continue to go for wide TAM content. And my feeling is, if I'm getting tens of millions or hundreds of millions of views a month, that makes my ego feel good, right? But if I have my business, like, I am being tricked into playing a game of more views. If you go wide TAM content, if you're a content creator, great. But if you have a main business, I feel like it dilutes your focus because it tricks you into playing a game, into inserting quarters into this slot machine to try to just continue to get more views.
