ChatGPT reached 100 million users faster than any app in history. For marketers, its real value isn't internal efficiency but a new traffic channel. The platform is becoming where people search and discover, shifting how brands need to think about reach.
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ChatGPT has grown to a billion searches a day faster than Google has, but you can't just compare how many years it took Google because the internet was very different back then. Just like Threads got to 100 million users quicker than anyone else, but look at where Threads is now. No one really cares for it. Dude, I get good reach on Threads compared to my Twitter. Me too, because they want to push it due to the fact that no one really uses it. I would say the biggest value it provides marketers like Eric and I is actually not the tools. It's more so OpenAI gave us ChatGPT, which is a new channel to push out our products, our messaging, and our services and get traffic and conversions from. Would you agree? I agree. actually the biggest change over anything else. Yeah. It's also given us technology. The technology makes our people more efficient, but the technology hasn't had as big of an impact on our organization compared to the traffic that we can generate from ChatGPT and the conversions. Do you agree with that statement? I agree with that. Yeah.