Eric Siu explains why posting consistently on LinkedIn matters for lead generation. Compound impressions over time turn into client leads, and the algorithm rewards regular posting with better reach.
You know, if you're going to focus on LinkedIn, if you're going to try to get clients on LinkedIn, then you have to be consistent because, you know, if you're getting 1 or 2 million impressions a month, so over a year, maybe that's 12 to 24 million impressions or so. Do you really think you're not going to get any clients? Because for my ad agency, Single Grain, we've certainly gotten a lot of great clients from LinkedIn. So if you're not consistent, then what's going to happen is you're going to be sporadic and then the algorithm is not going to give you the benefits that you deserve, right? You got to be consistent so you can continue to compound over time.
