Eric Siu warns that consulting firms like PwC and Accenture who deploy OpenAI or Anthropic directly risk handing their business to those vendors. He argues consultants should use a control plane to arbitrate token generation and route to chosen providers instead, keeping power over their client relationships.
But what I really wanted to get into here was actually on Chamath saying, if you're running a consulting business and you're deploying Anthropic or OpenAI directly into your organization, I'm looking at you, PwC and Accenture, you are letting the fox into the henhouse. OpenAI and Anthropic are openly funding and starting competitors to you while also using your usage to drive more success for them. This is not a failure on their part, but a failure on your part. So consulting businesses that understand this are adopting a control plane that allows them to arbitrate where tokens go and who generates tokens for them. So controlling the tokens, Neil, is controlling the spice, like Dune, right? So this was a key pillar of 8090's global partnership with EI, and we're close to another global partnership, but we're taking control of token generation and can direct them to any model provider, which is kind of what you're talking about, actually.
