Independent content creators now rival traditional brands in influence, drawing bigger audiences with a phone than companies spend millions to produce. Success comes from connecting with people, not polishing production. Creators stay powerful only by constantly serving their audience.
I just feel like creators are the new businesses. They are at the forefront of pretty much every single industry. The traditional legacy brands are tripping over themselves to find creators that align with their brand missions to then be like, help us, how do we make content? It's so funny because they have these million-dollar teams where they've got creative directors and producers and videographers and filmmakers and all this stuff. And then you've got me with my cell phone doing this. Yeah. And my video will still get way more views than theirs does. And my video's blurry. And I think it speaks a lot to who is watching this content and who they wanna watch it from. And so I think creators are gonna have a lot of power over the next couple years, but that power ultimately comes from their audiences. So creators are also going to have to be really careful to make sure that they continue to serve their audiences in a way that keeps them sticking around.
