Eric Siu explains why podcasts charge higher CPM rates than social media ads. A podcast with 1 million monthly downloads at $30 CPM makes $30,000 a month from one sponsor. Top podcasts charge $60 to $100 CPM depending on niche and audience quality.
CPMs are much higher on podcasts. So that's the cost per 1,000 impressions. Let's say you have a podcast that's getting about 1 million downloads a month. If you have 1 million downloads a month, then the CPMs, let's say it's $30 or so, then that means you can be collecting $30,000 in ad revenue on one sponsor alone per month, right? The numbers start to add up very quickly. Some podcasts will charge $60 CPM, some even $100 or so. It just depends on the type of the podcast.
