Eric Siu explains why data analysts and data scientists are essential for paid advertising. They surface actionable insights that guide strategy and tactics, and pairing data with creative work gives you an edge over competitors who rely on guesswork.
Data side. And what I mean by that is data reporting at a very high level. So you can hire data analysts to help with this, 'cause they're gonna be able to spot good insights for you. But even going deeper, data scientists, they can spot trends within the data and they can give you actionable insights. And that's gonna be helpful because that's gonna guide the strategy and the strategy guides the tactics that you decide to execute on. When you have good strategy, which leads to great tactics, you have good creative as well. That's what's gonna help you stand out when it comes to a paid media team standpoint. So maybe the expectation moving forward is you know how to manage some of these platforms and get the AI moving, but you have a good solid understanding of data. You know to pair kind of the data and then figure out who to work with on the creative side.
