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Google's new site reputation policy deindexed coupon and affiliate sections on CNN, USA Today, and LA Times. The speaker trusts Reddit reviews over search results now and says this will reshape affiliate marketing and how Google ranks content.
Google's new site reputation policy deindexed coupon and affiliate sections on CNN, USA Today, and LA Times. The speaker trusts Reddit reviews over search results now and says this will reshape affiliate marketing and how Google ranks content.
Did you see the site reputation policy stuff where sections of their sites are getting torched? Like a CNN, USA Today, LA Times, they all got hit by Google site reputation abuse policy. So basically they have these coupon sections on their sites, like the affiliate sections. Yeah, yeah. They've all been like deindexed, I believe, or hit really hard. And so Google is trying to clean up their search results because here's the thing, like oftentimes I'll search for things, I actually end up going to Reddit to look for reviews there, which takes longer, but I feel like I can trust Reddit more, right? So for a lot of affiliate marketers out there, I think the game's going to change quite a bit now.
