Eric Siu explains why email matters for keeping customers. SMS gets 90% open rates, but email still drives re-engagement and repeat orders in e-commerce. Stay open-minded about what actually works.
Retention marketing, what that means is when you're emailing people, you're trying to retain the customer, maybe getting them to come back and buy. SMS, you're trying to get them to take an action. For e-commerce, you're trying to get people to reorder and things like that, right? So email, SMS, it seems like it's old, but SMS, even right now, the open rates are still above 90% or so. And then email is still the gift that keeps on giving. People think email lists are dead, but I'm telling you, what's old sometimes seems new again. I would just encourage you, no matter what gig that you go into in the world of marketing, keep your mind open and just understand that we're all just learning and nothing's really ever final in this world of marketing. So
