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Email persists because Gen Z workers must adopt it to communicate with older bosses who rely on it. The platform offers control other channels don't, and well-executed campaigns reliably generate revenue.
Email persists because Gen Z workers must adopt it to communicate with older bosses who rely on it. The platform offers control other channels don't, and well-executed campaigns reliably generate revenue.
Email's not going away. Like Gen Z, they're coming into the job force and it's like when you come into the job force, who are your superiors? They're people that use email. So then you're forced to learn email. It's like email will never die for a while because it's something that you can control. And then usually what happens with email, if you're delivering good content, is you can just ring the register every now and then.
