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Email persists because new workers must use it to communicate with superiors, it gives you control, and good content can generate revenue through it. Eric Siu argues the channel will outlast every trend that tries to replace it.
Email persists because new workers must use it to communicate with superiors, it gives you control, and good content can generate revenue through it. Eric Siu argues the channel will outlast every trend that tries to replace it.
Email's not going away. Like Gen Z, they're coming into the job force and it's like when you come into the job force, who are your superiors? They're people that use email. So then you're forced to learn email. It's like email will never die for a while because it's something that you can control. And then usually what happens with email, if you're delivering good content, is you can just ring the register every now and then.
