Eric Siu argues companies should think like media companies to build their brand. TikTok demands short, comment-driven content for quick attention, while YouTube rewards longer videos that build sustained audience engagement over time.
Each platform is different. If you talk on YouTube like you do on TikTok, you're not gonna work. So on TikTok, it's your shitty little teenage cousin. The comments are gonna be filled with a bunch of gnarly stuff, and their attention span goes like this. And if you haven't caught them in the first 2 seconds, nothing else matters. YouTube, you can actually build some engagement with your audience over the long term. And when I say you, I mean you, your brand, you, your business, you, your portfolio of businesses. Every company these days should be a media company instead of individual company.
