Eric Siu argues marketing agencies should become media companies. Bill Gates predicted every company would become one. Creating content pulls an audience to you instead of constantly pushing sales.
The whole idea here is to become a media company. And Bill Gates said in the '90s that every company is going to become a media company. And the more you can do that, the better. If you look at Patrick Bet-David, he does insurance, but he has a reaction show, he does a podcast and all that. He's not talking about his business too much, right? The whole idea here is that you're creating content out there and the content will, instead of you having to push all the time, it's gonna pull people into you and then you can decide who you wanna serve that way, right?
