Eric Siu explains Anthropic's Model Context Protocols and why marketing software needs them. MCPs let you pause agents for human approval, get live previews before changes, and handle bulk jobs. ClickFlow and Carrot show how this works for content rewrites and LinkedIn ads.
I actually think every software needs an MCP now and they need to upgrade to this new version. MCPs are model context protocols. It's basically like an enhanced version of an API. Anthropic just launched a new version of their MCPs. So I'm going to explain why Anthropic's new MCPs matter for you, especially if you're in marketing. A new capability with Anthropic's MCPs is mid-process human approval clarification. Within ClickFlow, which is where we have a content creator, agent might start rewriting a declining page. Let's say the traffic's coming down. It can pause and ask, hey, do you prefer a more technical tone? Or more benefit focused, and then it can continue and save the draft. Or Carrot, which is where we make LinkedIn account-based marketing ads. HMI generate personalized LinkedIn ads for 20 accounts, and it asks, hey, approved is created for Company X, or regenerate stronger social proof. You can have it run bulk jobs, which it couldn't before. So you can preview the live before and after page. My point of calling this out is that as a marketer, it's important for you to understand the enhanced capabilities of your software or whatever it is that you're building. Don't get caught up just because you're quote unquote not technical.
