Why everyone is wrong about Google #google #marketing #tech

5 Oct 2026 · 0 min

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0:23

In this short commentary, the speaker challenges the popular belief that Google is declining and that users are shifting to ChatGPT for search. He points out a discrepancy: many people claim they prefer ChatGPT over Google, yet when asked directly, almost everyone admits to having performed a Google search within the past 24 hours. The speaker suggests that people are unaware of how often they rely on Google, highlighting a cognitive blind spot rather than an actual decline in Google’s relevance.

A lot of people believe Google's still dying even though the stats show otherwise. A lot of people use ChatGPT to search. When I ask them, they say they use ChatGPT over Google. But then when I actually ask them, if you like think about it, how many of you have logged into Google and done a search in the last 24 hours? Almost everyone raises their hand. So it's like you say you don't use Google, but you use it and you don't realize you're using it.