Eric Siu explains how free NFT mints work as a marketing funnel, using Goblin Town and Illuminati NFT as examples. He's launching Leveling Up Heroes, a 12,343 free mint tied to Discord and his book, designed to convert some holders into paid products and conference attendees.
All right. So let's talk about NFTs as a product-led growth motion to grow your brand. You don't need to be in NFTs. You can be a brand. You don't need to be in Web3 or whatever. But I think those of you that are in Web3 also understanding what PLG means, this is kind of the intersection of SaaS and Web3, more specifically NFTs. So first things first, the overview of this, what product-led growth means is that product-led growth is when you are giving a tool away for free. For example, HubSpot, they give away their CRM for free and people use it. And then they start to use more of the features, they need to use it more, and so they have to pay to upgrade for more features and more users, things like that, more seats in the tool itself. And well, HubSpot is a publicly traded company, so they're a pretty significant company. And the whole idea here is that you give someone something away for free, and then from there the community grows and you're gonna have a percentage of people that are actually paying. So that's what the overview is on all of this. But before we continue, watch till the end and I'm going to tell you a couple things that you can be doing, again, if you're a brand, and also what Well, if you are into NFTs, so current market conditions, when you think about it, it's a bear market. So crypto in general, NFTs in general, right? And so what has had to happen is people have had to pivot. So a lot of the projects that are launching right now, they aren't doing well. There's a Chris Brown NFT that came out and only 600 out of 10,000 sold out, right? And there's another project that is more tied to music festivals and it was loaded with utilities and there are two influential people promoting it. and only 500 out of 10,000 actually sold out. And so this is going to show that the tides are shifting and people are having to be more creative now, right? So that's what's happening overall in the market right now. And so if you're enjoying this, by the way, don't forget to hit the like button because it helps us 'cause of the YouTube algorithm. So number 2 is the free meta. And that's exciting because it's kind of like product-led growth where you're giving something away for free. And, you know, a lot of people are doing these free mints and they're not giving any utility at all. It's just people are minting it and some of these projects are taking off. I wanna give you an example. There's a project called Goblin Town, which is from one of my friends and his team created this project where it's a bunch of random goblins. There's no Discord, there's no community, there's no utility, there's nothing, right? And now as of this recording, Goblin Town sits a little under 3 ETH right now. They've done $45,000 in transaction volume. So if you do the math on that one, that's $45,000 and ETH at this time is $1,600. So that's $72 million. And let's say they take 10% of that on the creator fee, that's $7.2 million. They also have this other NFT project called Illuminati NFT. And when Goblin Town revealed that they're actually the Illuminati team, The Illuminati floor actually shot up right now. Hit the subscribe and the notification button because I got some more for you. Because the project that we have going on, Leveling Up Heroes, the mission on that one is to train and invest in the next generation of founders. And so in order to do that, we're finally launching our profile picture. So that's the first thing, right? Also, it includes a digital copy of my Leveling Up book, which is more kind of personal growth related, right? And there's a Discord community as well. You know, we're doing our free mint. It's 12,345 of them. And the whole idea here is kind of what I mentioned earlier. It's to maybe have 5 to 10% of these people upgrade. Because my understanding is that if you're going to go for free mint, the saying here is those that pay, pay attention. The ones that are doing it for free, most people are doing it too for a flip or they're not as engaged, right? They haven't really invested anything. They haven't really put any skin in the game. But there's going to be that subsegment of people that are really into what the mission is. And those people are actually going to upgrade to the magical tier. And so, you know, that's what the playbook is for us. We're going to be able to build this kind of seed community. And then get a subset of those people to upgrade. And then they're going to have discounted tickets for conferences that we plan to do in the future. And for us, it's all about learnings, right? Providing people resources. There's the group coaching aspect. There's learnings as well. We do a lot of free content too. And really what we're looking for is the top 1% of these people to be able to invest in the top 1% of these people. That's going to be really cool. If you enjoyed this, don't forget to comment below. Let me know what you think about this whole free mint thing. Is it a scam or not? Are NFTs still a scam right now? But here's where I think it's going to go with our project. I think this is only going to be our first free mint. I think There will be future free mints. I think if it works out, you know, there's going to be other kind of carry the storyline forward. There's going to be future ones, right? Maybe there's ones that are specific weapons or lore or like specific pets that people can get as well, right? Or specific deeds, because our characters all have to do with gaming lore. And so we can kind of carry the story on and, you know, that's going to be interesting. But the whole idea here is to basically create that funnel, that ascension ladder that gets people to move up. So look, if you want to learn more about leveling up heroes, if you want to kind of take that journey into entrepreneurship, By the way, with this free mint, maybe you'll go pick one up, right? But if you just follow Leveling Up NFT, you can follow along in terms of what we have going on and in terms of the progress on it. And don't forget to check out the next video over there. And now we'll see you on the other side.
