Eric Siu explains how a free Skills Dojo marketplace can drive distribution and surface customer-fit companies. By giving software away, you create hiring and sales opportunities for a B2B ad agency while discovering interesting creators and validating product-market fit.
we built the Skills Dojo and gave it away for free. That Skills Dojo is our marketplace where we put our skills. Now, for me, having a B2B ad agency and having the single brain piece where we're implementing these brains, it's helpful for me to see if this thing is public, who are the users, who are the people building the most interesting skills that I can reach out to work with or maybe potentially hire. The other piece is if I make this an open platform, I can also see which companies are using it, which companies are ICP fit that we should be working with, and then we can have an agent reach out to those people and then see if it makes sense to connect. In fact, a lot of our software now, we just have free versions for it because I see a lot of self-serve SaaS going to zero. How can you give stuff away for free to drive distribution? And how can you continue to promote it and shout it from the rooftops and go from there?
