Eric Siu explains how ChatGPT ranks content in its responses. Fresh material and positive reviews matter: 95% of cited answers were updated within the past 12 months. Consistent publishing and good product reviews improve your visibility.
Believe it or not, brand sentiment matters a lot when it comes to ranking for ChatGPT. It has actually even been reported by AirOps that when you look at the last 12 months of data, 95% of the answers that are being cited have been updated in the last 12 months or so. If you think about it, algorithms are going to look for stale data, or they're going to look for fresh data. So freshness matters just like it does for Google. It matters when it comes to ranking on ChatGPT. You want to be consistent. So as an example, people are searching for the best marketing podcast. Well, if you're an algorithm, you want to understand, hey, have these people been consistently publishing? Not only do they have a good ranking or good reviews set, but are they consistent? And are they appearing in a positive light, right? So they can look at your reviews, they can look at what other people are saying, they can look at Reddit, for example. If you want to have positive brand sentiment, that probably means you should do a good job when it comes to your product or service, or maybe the content that you're creating. So not only brand sentiment, I would say that the consistency with how you publish matters a lot, given what AirOps said. If you want more insights like this on AI marketing and business, follow to learn more.
