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Eric Siu argues that creators obsess too much over giving value through how-to posts. Instead, share your interests and thinking process. That's what builds real friendships, opportunities, and business.
Eric Siu argues that creators obsess too much over giving value through how-to posts. Instead, share your interests and thinking process. That's what builds real friendships, opportunities, and business.
Remember Nick Shackelford? The agency. Yeah. Here's what he said. So I stopped trying to quote unquote give value on here, here being X or Twitter, and speak interests and thought processes and what's top of mind. It's driven more friends, opportunities, and business than my Threads and Loom recordings on media buying or business talks. We get it. You're in marketing. You do something on this list: UGC, CRO, paid email, SMS, influencer. Every piece of content is hope someone clicks on your link in bio and books a call. I respect the hustle and understand the reasoning, but what drives the connections and partnerships isn't what you think it is anymore. What Nick is really getting at is when you're sharing like a strategy, how you're thinking about things, It's more stream of consciousness. You are teaching people how to think differently, and that's why people will remember you for what you are.
