Eric Siu argues that in an AI-saturated market, B2B brands win by telling strong human stories instead of chasing tactical how-tos. He points to proprietary data, clear visualizations, and live events as ways to stand out when everyone else is publishing the same generic content.
In a world with 90-95% AI content, the way you stand out is one, you tell really good stories. Strategy goes a long way too. And so, you know, we've kind of talked about this, but when this is in the context of B2B, but whenever we're talking in a video or at a conference, whenever we go tactics, that doesn't do as well for pipeline generation as it does versus strategy versus talking about something that's overarching, right? That's more related to B2B. But the other thing I'll say too is proprietary data. So you actually do a good job of this. Other players in the space like SimilarWeb, for example, they do a lot of good job with explaining data in a very interesting way and People easy to read like visualizations, right? And so I think having proprietary data, having interesting products and telling stories about that product or stories in your space, that's going to go a long way. But that also goes all the way back to storytelling. And then the final thing I'll say is we always talk about this. So right now, guys, this is a live event, okay? This is also content creation, but this is a live event. Doing live events in person. So Neil just did a couple live events this week. I did a live event as well. And throwing your own live events too. And so human-led stuff is going to go a long way. And even Sam Altman himself has said that human-led experiences are going to become worth a lot more. If you want more insights like this on AI marketing and business, Follow to learn more.
