Infomarketers promise results their products can't deliver. They use persuasive video sales letters to exploit psychology and attract customers, but the gap between hype and reality burns their email lists. So they cycle through new offers and repackaged courses, always chasing fresh audiences.
The reason why info marketers get a bad rap is because they sell a promise that they can't fulfill on. I think what internet marketer info marketers cause is they do such a good job of selling, but when it comes to fulfillment, they can't fulfill for crap, right? But then what ends up happening is they keep wrapping different offers and they know human psychology, so they bring people in. And then what happens is, okay, these VSLs convert, but then they burned the list out and then they have to move into a new offer and then they have to keep repackaging courses.
