Eric Siu breaks down why Snapchat ads deserve more attention from advertisers. Snapchat reaches 75% of 13-34-year-olds across 25 countries with 432 million daily active users, and a Triple Whale study found roughly 3x ROAS. The platform's undervalued compared to TikTok and Meta despite its $5 trillion combined buying power.
Is Snapchat a good moneymaker? And I wanted to share some, some insights with Snapchat. Snapchat is interesting because they reach 75%, okay, 75% of 13 to 34-year-olds in 25 countries with a combined $5 trillion in buying power, right? $5 trillion with a T. It's a lot of money. And then there's 432 million daily active users on Snapchat and 34% of them are likely to buy products from a Snap ad. But the thing is, I think Snap has been kind of this, this stepchild. The reason I even bring this up right now is Triple Whale did a study. They did a study showing that Snapchat is being slept on and I think the return on ad spend is somewhere close to 3, which is pretty good. And they're like, they're basically saying, hey, Snapchat, maybe you don't want to sleep on it because Snap ads are still affordable, especially when you compare it to TikTok and Meta, meaning you can get more reach for your dollar while reaching an audience that's highly engaged. Check this out. We released this chart May— no, March 2025. It's all the social networks, people that bought a product after seeing it. Which social network has the highest ratio of someone buying a product after seeing it? Is that Snap? It's Snap. It's like, it does seem a lot simpler. And I think it's not something to sleep on, especially now that we see your data. And then Triple Whale saying it's a 3 ROAS, it's worth a look, I think, for a lot of people advertising. Get whatever you can from those networks and just take the omnichannel approach and leverage each one for its maximum potential.
