Eric Siu breaks down Varos, a free conversion-tracking tool that connects your ad accounts to show industry benchmarks and CPAs. The paid version costs around $1,000 a month for deeper data.
Varos is one that seems very interesting. It's a conversion tracking tool that allows you to see how you stack up against your industry. So let's say you're in SaaS, let's say you're in e-commerce. You can see for a particular campaign what the conversion rate should look like, what the CPA should look like. And so everyone's just really connecting their ad accounts to this for free. And if they want to just pay for the data, they can pay like $1,000 a month or something like that.
