LinkedIn pushes organic reach because Microsoft owns it and only 2% of members post. The speaker's website gets hundreds of thousands of monthly visits but can't match LinkedIn's reach for finding clients.
If you want more clients, LinkedIn is the place to be. Why? Because Microsoft has to make the most of its acquisition, and only 2% of LinkedIn users actually post, so they want users to post more. LinkedIn is really good because you can get so much reach right now. Our site gets a couple hundred thousand visits a month, but it's hard for it to compound and get as much organic reach as LinkedIn, for example. This is why it's great. And LinkedIn, people are there to do business at the end of the day.
