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Eric Siu explains why LinkedIn is underused for business growth. Only 2% of users post, so organic reach is strong. One of his posts hit 422,000 impressions and brought clients to his ad agency, Single Grain.

Eric Siu explains why LinkedIn is underused for business growth. Only 2% of users post, so organic reach is strong. One of his posts hit 422,000 impressions and brought clients to his ad agency, Single Grain.
You've been using LinkedIn all wrong. Only 2% of users actually post. Organic reach is really strong right now. Here's a post that I put up, and this one got about 422,000 impressions. By posting like this, it's actually led to clients for my ad agency, Single Grain, and it doesn't cost me a dime. It just costs time and effort. Leverage organic reach right now. You're gonna be able to compound a lot faster, and you're gonna be able to take advantage while other people are just relying on ads.