Listicles boost search visibility temporarily, but AI models like ChatGPT cite them from low-quality sites, damaging your brand. Within twelve months, AI citation algorithms will favor higher-quality sources, similar to how Reddit citations already declined. Focus on sustainable content instead.
Here's the problem with listicles. I actually did a presentation on this 3 days ago. Right now, if I want to be the best camera company, right, the best camera for a YouTube video or whatever, if I create tons of listicles, the best camera for YouTube videos, best camera for Instagram videos, the best camera for a podcast, best camera for video commercial, and I keep breaking them all down, the problem is, is if I put them on junk sites, ChatGPT cites them most of the time and you start ranking really high. I believe ChatGPT, not now, but within the next 12 months, will start refining their algorithm, just like how they don't cite Reddit as much because Reddit isn't as high quality. And if you look at the same example, when Eric Googled NP Digital, it was my company name, LinkedIn name, and then it was someone who wasn't happy after they interviewed with the company. I didn't read it all, but they probably didn't get the job. Which is not a good result. But forget me and my image. That's not what really people are looking for when they search NP Digital. It's not a good experience. That result should have popped up if someone was searching for like employee reviews. Yes. But the point I'm getting at here is algorithms shift and adjust.
