Why Media Companies are Thriving in Today’s World 🤔 #shorts

20 Mar 2023 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "Why Media Companies are Thriving in Today’s World 🤔 #shorts" (created March 20, 2023). The excerpt is a single-speaker commentary (labeled SPEAKER A) discussing the trend of companies becoming media companies as ad costs rise, and how creators like MrBeast leverage audience attention to build brands and product lines (e.g., MrBeast Burger, Feastables). No multi-speaker dialogue or interview structure is present.

You can notice a trend. Everyone's building a media company. And Bill Gates once said in the '90s that every company is eventually going to become a media company because the reality is that ad costs are continuing to rise. And if you want to stand out, then you have to kind of create your own attention. And that's why a lot of creators out there like the MrBeasts of the world are able to secure all these deals. They're now able to leverage their brand to build MrBeast Burger. They're able to build Feastables and things like that.