Eric Siu explains how free NFT mints work as customer acquisition. You build community, collect emails for direct marketing, turn holders into brand ambassadors, and create accountability to actually deliver value instead of just taking money.
Here's why NFT free mints are a marketing machine. So that's the meta right now. That is the convention right now. And here's how you can do it. We actually just did a free mint ourselves. And here are a couple lessons. Number 1 is when you do a free mint, you are building a community. More on that in a second. Number 2, you're actually able to build an email list so you can market back to these people. You might even be able to collect their SMS information if they're down to give that information. Number 3, assuming that you've done a good job, your community is now your group of brand ambassadors. This is your army of brand ambassadors. And they're gonna help push your mission, your vision, your values forward. Number 4, the great thing about free mints is that you're actually held accountable to doing a good job and you're not just gonna run away with the money. So—
