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Eric Siu explains how organic social media like Reels and TikTok now compete with SEO. SEO captures active searchers, but organic social keeps your brand visible and top-of-mind so prospects think of you when they're ready to buy.
Eric Siu explains how organic social media like Reels and TikTok now compete with SEO. SEO captures active searchers, but organic social keeps your brand visible and top-of-mind so prospects think of you when they're ready to buy.
Why organic social rivals SEO today? I see the merit with that because SEO, well, one piece of it is SEO is really demand fulfillment. So there's a lot of people searching for like red shoes or whatever, right? But to me, a lot of what's going on now is like who's top of mind? Because okay, think about it. When people reach out to agencies sometimes, sometimes people are just like, dude, who's a good agency for this, right? Sometimes just being top of mind is helpful, and I see that as a benefit of reels and TikToks and shorts. You're just constantly being top of mind. You just keep seeing you over and over, and eventually maybe someone might have talked to you before, or maybe someone's in the market for it, or someone mentioned you before. It's just everything kind. Of kind of connects at that moment. I think organic social is catching up, and I do think it's one of the bigger opportunities today.
