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Eric Siu argues that public figures need to manage their own Twitter accounts. He points to Joe Biden tweeting live on stage and cites examples like Elon Musk and Gary Vaynerchuk to show why outsourcing tweets kills authenticity and engagement.
Eric Siu argues that public figures need to manage their own Twitter accounts. He points to Joe Biden tweeting live on stage and cites examples like Elon Musk and Gary Vaynerchuk to show why outsourcing tweets kills authenticity and engagement.
So Joe Biden tweets this. It says over here, let me say this as clearly as I can. I'm the sitting president of the United States. I'm the nominee of the Democratic Party. I'm staying in the race. And then the first reply is, how are you tweeting this when you're on stage in Wisconsin right now? It's like 3.4 million, right? And 55 million views for the first one. My point of this is it's probably not a good idea to have someone manage something that's supposed to be your stream of consciousness. So if Elon manages his own Twitter, right? Gary Vee manages his own Twitter. You are now like on your own Twitter. I'm on my own Twitter. We've tried outsourcing it. It just doesn't work. I'm gonna go
