Eric Siu argues that SEO is evolving beyond Google into YouTube, Reddit, answer engines, and LLMs. He calls this shift "search everywhere optimization" and references conversations from the Ahrefs SEO conference about how the search landscape has fundamentally changed.
Yeah, so the reason why I think the new phrase is search everywhere optimization— it's still SEO, the acronym is still SEO— is because even at this SEO conference, the Ahrefs conference, everyone was talking about searches everywhere now. Like, every other person's talk was searches everywhere, meaning that if you do GEO or you do answer engine optimization, you're just talking about the LLMs. But if you're talking about search everywhere, you're talking about YouTube, you're talking about Reddit, you're talking about all these other things, right?
