Eric Siu argues SEO is evolving into "search everywhere optimization," expanding beyond Google to include local search, AI answer engines, YouTube, and Reddit. Marketers now need to optimize across multiple platforms and rethink how they measure success as users discover information everywhere.
Yeah, so the reason why I think the new phrase is search everywhere optimization— it's still SEO, the acronym is still SEO— is because even at this SEO conference, the Ahrefs conference, everyone was talking about searches everywhere now. Like, every other person's talk was searches everywhere, meaning that if you do GEO or you do answer engine optimization, you're just talking about the LLMs. But if you're talking about search everywhere, you're talking about YouTube, you're talking about Reddit, you're talking about all these other things, right?
