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Eric Siu explains why SEO matters more now as search behavior shifts toward social platforms. People use Google, ChatGPT, Grok, and Instagram to discover and shop, blurring the line between search and social media.
Eric Siu explains why SEO matters more now as search behavior shifts toward social platforms. People use Google, ChatGPT, Grok, and Instagram to discover and shop, blurring the line between search and social media.
Why SEO is more important than ever now? Because search is turning into social media. When you look at social media, according to Sprout Social, the average person, I believe, logs into 6.7 platforms per month. So they're not just, hey, I have an account on X and Facebook, they're logging in. So if they're logging in, they're using. And if you look at search, it's the same way. How many times have you told me you love using Grok now to do your searches instead of Google? Like all the time. Yeah. And I tell you, I still love using Google. I use ChatGPT sometimes. And I've used Grok as well. And I even do searches on Instagram now when I'm buying stuff because it gives me ideas.
