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Eric Siu argues AI search actually makes SEO more important. While traditional Google shows ten results, AI answers pull from 30+ downstream queries across dozens of sites, creating more ways for content to surface.
Eric Siu argues AI search actually makes SEO more important. While traditional Google shows ten results, AI answers pull from 30+ downstream queries across dozens of sites, creating more ways for content to surface.
You know, Lily Rae had this tweet related to what you're talking about here. So she tweeted this 22 hours ago. I was actually thinking about this today. More fan-out queries actually makes SEO more important than ever, not less. And it means more sites get opportunities to be a part of the answer than with traditional 10 blue links. So AI search actually expanded SEO. I'm now seeing these instances of prompts that trigger 30+ fan-out queries, which means that SEO still matters, guys.
