Eric Siu breaks down a five-step LinkedIn strategy for 2026: post horizontal video consistently, repurpose long-form content into multiple posts, use data carousels to boost engagement, engage in comments, and run personalized ads. Horizontal video gets 2-3x more reach, and personalized ads tripled engagement while cutting acquisition costs by 50%.
Everyone talks about LinkedIn marketing, but nobody actually shows you how to do it. So here's a 5-step breakdown. Step number 1, post horizontal video consistently. Consistency matters because LinkedIn rewards creators who show up reliably over time, and horizontal videos matter because they consistently get 2 to 3 times more reach than vertical. Step number 2, repurpose content. Creating daily content from scratch is unrealistic, so instead repurpose long-form videos, podcasts, or talks into multiple posts. You can use tools like Opus, help pull high-performing clips that help you refine the hooks and length. Next, use your own data, product stats, or survey results to create PDF-style carousel. They increase engagement shares. You can use Gamma to do the carousel, and then for the scripts that you're looking to create, you can use Claude to help you. Specifically, you can make a Claude skill to help you with that. Step number 3 is doubling down on your data. Export your LinkedIn analytics and run it through Shield, Cursor, or an LLM to find out what's working in formats, topics, and hooks and double down on them. Step number 4 is engagement. Posting and ghosting is missed potential and won't help you grow. So be the reply guy. Leave thoughtful comments on other people's posts to double your visibility and credibility in your industry. Step number 5, personalized ads. Use tools like Carrot.ai to generate custom ads and landing pages for each target account. It triples the engagement and cuts acquisition costs by 50%. Follow for more breakdowns of marketing tactics that grow your client pipeline fast.
