Eric Siu shares how showing actual AI work instead of generic tips drives real results. He's built 3 million monthly views by running weekly webinars and turning them into hook-led YouTube videos that convert better than standard advice.
What's done better for me is me focusing on how I'm using AI as it relates to marketing or me running my business. X, usually we're averaging like 3 million views a month right now. I'm more so sharing how I'm doing it right now. That's been better for me because when I saw the step change in AI, I just wanted to share what I was doing. And that's working out well for me because that's generating more leads for us. And it's a thing that's in demand right now. Like, how do, how do people handle marketing but also include AI? That's been a boon for me because I happen to be interested. And if, because I'm interested, It's an easier time for me to create this content. Almost every week I basically do like a webinar and I just share kind of how I'm building things. When I do the webinar, I'm a lot more excited. I'm a lot more engaged versus like, yeah, you know, here's what you should do for this. The 5 things you should do for SEO. We take the webinar and we tighten it and we have a hook in the beginning and we tighten that webinar into like a YouTube video and the engagement's a lot higher.
