Eric Siu explains why relying on social media platforms is risky for business. Twitter's API pricing jumped to $42K a month, killing third-party apps overnight. Build owned channels instead: email, SMS, your website.
There's a lot of platform risk. Twitter changed their API pricing, right? Charging $42K a month. That killed loads of third-party apps. And that's why I always recommend that you build out your email list, you build out your SMS list, you build something where you can control it. To an extent, you have control over your website unless Google decides to like, you know, hit you with a manual action. But you know, those don't happen often as long as you don't do anything stupid.
