Eric Siu discusses why holding companies are losing talent fast. Reported churn sits around 20%, but actual numbers hit 30% and keep climbing. Agencies that hire top talent, go AI-native, and pair people with technology survive. Those focused only on growth without retention plans don't.
He's like, dude, Eric, the churn right now, these holdcos say their churn is 20% annually. It's more like 30% and the churn is going up. And so he's like, when I talk to these holdco CEOs, I'm like, what are you guys going to do about this churn? Because the churn is really high, right? And none of them have a plan. All their plan is to grow top line right now. It's just to continue to grow top line. And he's like, the problem that I see with a lot of these agencies is that they're not AI native, right? And so he's like, you guys are like, you know, AI native, or at least he perceives me to be, right?
Not all agencies do, but the ones that do have amazing Talent tend to do well because people hire you for the people and they want you to just figure out their problems for them. We're finding not technology being bad, we're finding the winning combination being technology with A players. If you want more insights like this on AI, marketing, and business, follow to learn more.
