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Eric Siu recounts a lunch with YouTuber Marcel about a couple getting more daily views than MrBeast. Their content is "brain rot" that drives views but doesn't convert to revenue, which is why brands won't touch it.
Eric Siu recounts a lunch with YouTuber Marcel about a couple getting more daily views than MrBeast. Their content is "brain rot" that drives views but doesn't convert to revenue, which is why brands won't touch it.
Yesterday I did lunch with someone who's a YouTuber, social media guy. His name's Marcel. So he's like in like the self-help space, okay? Does well, has tons of Ferraris, nice home, yada yada, you get the point. So he tells me about this YouTuber that he's working with, this couple. They're getting more views than MrBeast right now on a daily basis. They're literally the most popular YouTuber right now, not for total number of subscribers, but views. When you just look at views. Yep. And I said, what kind of content is it? And he's like, brain rot. By when he says brain rot, he means just like random content that pass this time, like entertainment. So I was like, okay, what are they gonna do? He's like, dude, he's like, just imagine the brand deals. He's like, if I get him a brand deal, he's like, you know how much money they can make? And I was like, they're not going to make much money at all. He's like, why? I was like, brands don't want to be associated with brain rot that much because it doesn't convert. It doesn't actually drive real revenue.
