Eric Siu argues startups should stop building side projects and focus fire on their core mission. Super Memory's "company brain" feature drained resources from their main work on AI memory and learning. Unlike Google, startups have limited execution capacity and must kill non-core initiatives fast.
Conclusion now with everything around AI is that unshipping is actually more important than shipping today. When you ship, you can build anything. You can build any product, you can build any CRM today, you can build any voice thing, you can build any SEO tool, you can do whatever you want, right? Problem is that when you start to ship everything, kind of similar to trying to create content for everything, you become known for nothing. And so this company over here known as Super Memory, they started doing this one thing. They launched this company brain because a lot of people are talking about these company brains, right? It's like, hey, you know, this company brain can, you know, reach a task, Read attachments, it can read Slack deep links and all this stuff. They basically put the entire company on this, and then they realized that after putting in all these resources, it was taking it away from their core business, which is pushing the frontier of memory and continual learning for agents, right? You see Google shipping more products than ever. When you're a startup, you can't actually do that, even though you can ship anything because you have very limited resources. We've talked about the concept of barrels versus ammunition, right? I have a lot of ammunition, but you only have so many barrels. That you can fire initiatives through. When you're a startup, you have less barrels than a large company, and you have to be even more focused than before, and you have to focus on unshipping things and shutting things down quicker because we're in a world now where you can ship anything.
