Eric Siu's agency Single Grain replaced frequent client meetings with an AI agent that handles reporting and routine communication. Mid-market and enterprise clients prefer fewer calls, saying the streamlined approach delivers faster work and better revenue growth.
Everything's more AI implementation when people are reaching out right now. So it's AI implementation as it relates to marketing and revenue growth. What's happening for all of our Single Grain clients that want marketing, we force them into Single Grain. We're saying, this is how we work now. If you don't want to work this way, that's okay. You can go to another agency, we'll introduce you. What that means is we're not going to have get on calls with you all the time. We're more so, hey, here's Single Grain. You could talk to this agent whenever you want and you could get your data pulls, your reports, and you're actually going to work a lot faster. Yeah. And they even said themselves, they're like, we actually don't want to talk to you that much. If the work is good, then we don't need to talk to you that much. So we have a lot of these workflows. Mid-market, some enterprise too. We just say like, this is the way we work. And then like you actually end up getting better results anyway. And they're like, oh, we like this. This is different. That's how we work now.
