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Eric Siu breaks down how McDonald's CEO went from obscure to 14 million views on one video. The lesson: consistency in content creation compounds over time, turning small audiences into viral moments.
Eric Siu breaks down how McDonald's CEO went from obscure to 14 million views on one video. The lesson: consistency in content creation compounds over time, turning small audiences into viral moments.
Let's talk about the McDonald's CEO. 4 years or so, most of his videos averaged like 20 to 40K views. A lot of executives would have seen that as a waste of time and given up, but he stayed consistent. Boom, one gets 14 million views and everything else blows up. The lesson is consistency. Whenever, whenever you're creating content, it comes down to consistency.
