Eric Siu shows how top startups like Cursor and Replit test thousands of ads to grow fast. Cursor runs 6,400 ad tests with 1,100 active ads. They use AI tools to generate copy and treat ads like a product pipeline, launching and iterating constantly.
The best startups are running 6,400 ads at a time. My name is Eric Siu and my company helps brands like Amazon, Uber, and Microsoft grow faster. And here is what I'm seeing. So you can see over here, this tweet from Ira says that Cursor has 6,400 ads tested, 1,100 active ads, and Whisperflow 820. So these are all AI companies that people know well, right? And these are 3,300 tested by Whisperflow. You can see for Replit over here, 5,500 tests and they have 110 active ads. And you can see Victor over here, 620 active ads. $1,300, right? And so the way to play the game when it comes to these AI startups, or just B2B marketing in general, even D2C— they're B2B here, they are copying D2C because they're testing all the time, they're launching all the time. And with AI now, you can afford to push things very aggressively, right? And so whether you're using Higgsfield or ArcAds, and you are— you have a bunch of different, uh, templates that work for you, you can decide what to double down on, what to triple down on. And you can look at Meta Ads Library, you can see what else other people are, are running, right? And so The way to grow, if you want to go quickly from these $0 to $100 million AI startups, is you just look at what's happening over here. Just run your Codex through Meta Ads Library or run your, your Claude code through it, and then you can pick off the patterns and you can decide what you need to run for yourself. By the way, if you want access to our AI business and marketing skills, we have an entire library of these. It's completely free. Just comment skills and we'll send it over to you.
