Why we cut 80% of our webinar leads

22 May 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Why we cut 80% of our webinar leads" (published 2026-05-22). The excerpt is from a single presenter discussing webinar marketing strategy: large, broad webinars (e.g., 15,000 live attendees) generated many unqualified leads and few customers, whereas smaller, more specific webinars produced fewer but more qualified leads, more customers, and higher average revenue per customer. It appears to be a presentation/talk about optimizing webinar lead quality and messaging.

Chapters

We used to have webinars where 15,000 people would show up live, literally 15,000 people live. I'm not talking about registered. I'm talking about actually showing up during the hour we were doing the webinar. When we had topics that were really broad like that, we generated very little qualified leads and that turned into very little customers. When we started doing webinars that had half, one-third of the people show up, but it was more specific, or even sometimes one-fifth of the people show up, what we found was We generated less leads, they were much more qualified, and we generated more customers, and the customers actually spent more money with us per customer, right? The average order value or whatever you want to call it versus going very broad with our messaging.