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Eric Siu explains why agencies and software companies sell multiple products. More offerings create additional marketing channels, let sales teams cross-sell to existing customers, and make it easier to generate revenue.
Eric Siu explains why agencies and software companies sell multiple products. More offerings create additional marketing channels, let sales teams cross-sell to existing customers, and make it easier to generate revenue.
Why we sell multiple products and not one and why that makes marketing easier. You and I have multiple products within our company. In our ad agencies, we both have different services, SEO, pay-per-click, email conversion. We also have software companies. You also have software companies. And if I'm not mistaken, your salespeople for the agency sell some of the other stuff as well. And our salespeople sell everything as well. The reason we found this model to work out really well is because the moment you have more stuff to sell, it opens up more marketing channels and more audiences, and it makes it easier to collect revenue.
