Most marketing teams still run campaigns manually, the same way they did a year ago. A conversion rate optimization loop for singlebrain.com hit a 12-15% lift in just two weeks by automating the optimization cycle with a clear goal and time limit. Manual marketing is hard mode.
Most marketing teams are running things the old way. People are running campaigns, they're still logging into platforms. They're doing things like a year ago or so, and they're not working anymore. First, we had to explain what a loop is to a marketer. One example is we have this conversion rate optimization loop. What this does is this will optimize conversion rates on your website. As an example, for the singlebrain.com website, I simply said, hey, I want you to increase the conversion rate by 30% in the next 4 weeks on this. So it's very verifiable. There's a stopping point and then I set a time limit. That is something that's working right now. It actually looks pretty good. And I did see about a 12-15% lift in the first couple weeks. So that's not bad. If you're not doing that, I think you're kind of playing things on hard mode right now if you're still trying to do everything manually. That's the entire premise of what I was just saying earlier. You don't want to do things manually.
