Why you need to diversify as a marketer

10 Jul 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube podcast episode titled "Why you need to diversify as a marketer" (uploaded July 10, 2024). The excerpt is a spoken segment in which a host (labeled SPEAKER A) — referencing co-host Neil — advises founders and marketers to avoid relying solely on SEO and to diversify traffic and marketing channels (social, community, video, podcast, email). It’s conversational podcast content offering marketing strategy advice.

And what we've been saying on this podcast over the years is that you need to continue to think about diversifying. So Neil and I, we've both seen too many founders put their business into one traffic basket, which is SEO, and we've seen their business torch and then they blame Google for that. But Google doesn't care about you at the end of the day, right? So whether it's social, community, video, podcast, email, just figure out where your audience is hanging out. That's marketing 101.